Bittrex CEO to Advise Cuban-Backed Crypto Gaming Platform Unikrn

The chief executive of one of America's largest cryptocurrency exchanges is joining Mark Cuban-funded eSports betting platform Unikrn.

The platform announced Thursday that Bittrex co-founder Bill Shihara will sit on its advisory board in a move aimed to improve the accessibility and security of its UnikoinGold token.

Unikrn co-founder Rahul Sood told CoinDesk that Shihara will also guide the company more generally, as it seeks to expand its UnikoinGold network.

"Unikrn is working aggressively to make UnikoinGold much easier for customers to access and use - because quite frankly it's still too hard - as we are looking to the future of security tokens; all of which Bill can help us with in a number of ways."

Shihara echoed the sentiment, telling CoinDesk that Unikrn is "In it for the long-haul," and recognizes that "Evolving and improving their offering will also help support the long-term outlook for the overall token ecosystem."

Perhaps more significant is the fact that Unikrn is already operating under existing federal regulations within the U.S., Shihara said.

A recent U.S. Supreme Court ruling that sports betting within individual states is legal means the company may soon expand its reach.

"Unikrn has been expecting a change in the U.S. for years, and we have a substantial U.S. presence," he said, adding that the company has a team based out of Las Vegas.

"By August you'll see Unikrn launch across multiple global markets with various types of esports betting using both fiat and cryptocurrency."

CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.