Company Launches Blockchain Platform to Enable Transparent and Low Cost Advertising

A company has launched an online advertising platform AdCoinClick that enables businesses and individuals to pay for campaigns using cryptocurrency - all the while providing publishers with an innovative way of monetizing content directly through their websites and blogs.

Not only can credit card payments suffer unacceptable delays - resulting in accounts being suspended and precious exposure being lost - but small businesses in some parts of the world have struggled to advertise on major websites because cards and platforms such as PayPal are not commonly used methods of payment.

Unlike other advertising platforms, there are no minimum budgets for campaigns, paving the way for start-ups to gain new customers and greater levels of brand awareness.

Its team, based in the Netherlands, claims that as much as 80 percent of advertising budgets spent on rival platforms are a "Waste of money" because the campaigns are not precisely targeted.

AdCoin says fees for using its new platform are "Close to zero," making it feasible for businesses to conduct micro transactions with niche publishers on a regular basis.

Plugins already launchedAdCoin says it is determined to speed up adoption of its cryptocurrency and platform, making it the standard for advertising payments, through plugins for a plethora of well-known eCommerce platforms and content management systems.

The company has already integrated a payment API into WooCommerce, a popular open-source eCommerce platform on WordPress.

In time, AdCoin plans to launch a WordPress advertising plugin that enables publishers to maximize revenues and sell space on demand, without having to contend with complex demands from other providers.

AdCoin wallets are automatically created and linked to a customer's email address whenever the cryptocurrency is purchased which enables user to transfer AdCoin by using email addresses.

Over the coming year, AdCoin is hoping to globally engage in business development and adding more integrations - paving the way for major networks to adopt microtransactions on its platform in 2019.