Former Beverage Company Long Blockchain Corp. Receives Subpoena From SEC

Former drinks manufacturer-turned-blockchain development company Long Blockchain Corp. has been issued a subpoena by the U.S. Securities and Exchange Commission, Bloomberg reported August 1.

"The company is fully cooperating with the SEC's investigation. The company cannot predict or determine whether any proceeding may be instituted by the SEC in connection with the subpoena or the outcome of any proceeding that may be instituted."

Yesterday, the New York-based company announced it had changed its line of business to loyalty program schemes, which will be performed by a new subsidiary called Stran Loyalty Group.

"Creating stronger loyalty with customers who are engaged in loyalty programs through advancements in technology is the key to future growth and massive scalability."

Long Blockchain Corp. joined the blockchain world in January by changing its name from "Long Island Iced Tea," a move which resulted in a 500% increase in the company's stock price in a blockchain-related euphoria.

The company said then that it would offer 1.6 million shares at $5.25 per share with the aim of moving into Bitcoin mining.

In April Nasdaq Stock Market announced that it would delist Long Blockchain Corp.'s stock due to low market capitalization.

The company reacted with a decision to place its shares on the Pink Current Information tier operated by the OTC Markets Group Inc. After delisting, Long Blockchain Corp. remained a public company.

According to Bloomberg, Long Blockchain Corp.'s market value is currently less than $5 million, while in December last year it totalled nearly $70 million after changing its name.