How Existing Distribution Platforms Exploit Artist-Audience Relationships

Third party intermediaries still control the flow of content and money between artists and audiences today.

Decentralized blockchain streaming allows creators and viewers to interact directly.

Someone paying for access to a streaming album could use blockchain to send their payment directly to the artist, rather than to a platform such as Spotify that controls the audience's access to the album and decides how to pay the artist after taking their cut.

The artist, in turn, can use cost-effective blockchain to deliver content securely.

We have huge internet-based technology companies that are moving media around, but still broken, and the artist is not getting properly compensated, or sometimes the audience has a hard time finding certain artists [] People like Bjork, people like Imogen Heap, other people in the film industry are making inroads into using blockchain technology which is essentially a way to directly connect to your audience.

Blockchain allows content creators to collect and distribute large libraries of video, ebooks, and audio files without having to rely on a third-party distributor.

Success Resources is using blockchain to develop its content platform, the SuccessLife Marketplace, where users can use SuccessLife Tokens to access thousands of hours of content from Success Resources speakers such as Tony Robbins and Robert Kiyosaki.

Blockchain platforms provide a feasible tool for small content creators to distribute their work and get paid for it.

Bloomberg recently profiled creators who moved their video content from Youtube, where they could be arbitrarily demonetized for content such as cryptocurrency discussions, to a blockchain-based platform called Steemit.

Blockchain allowed these content creators direct control over how they received donations and payments from their audiences, increasing their revenues.