Start-Up Uses Blockchain And AI To Offer 'Trustworthy, Unbiased' Skincare Advice

A new project aims to rejuvenate the skincare industry by launching a blockchain platform designed to solve problems "Experienced by millions of people globally."

Opu Labs says the vast majority of consumers get advice from social media, friends and product marketers - information which is often biased or too general to take their unique skin type into account.

It believes its technology could enhance the quality of skincare services while making them available to a broader cross-section of consumers.

One of them is Opu AI, a skincare analysis platform which will be free and available as an app for smartphones and web browsers.

A survey cited by the company suggests over 30 percent of users will spend 10 or more days researching products online before making a purchase decision, but currently face information overload and struggle to verify expertise when using mainstream search engines.

Consumers would be awarded with OPU coins, the ecosystem's token, if they do so - skincare companies would get the chance to use this information for the research and development of new products.

Opu CRM would be geared towards skincare professionals - enabling them to hold consultations with patients and create treatment plans.

"From a dermatologist's perspective there's a genuine need to offer their professional expertise to a mass audience. Over 500 mln Facebook users are interested in skincare, yet there's no quick trusted solution that allows dermatology professionals to meet the individual needs of these global customers," the company's white paper adds.

The company says its target market is aged between 18 and 35, have internet access, are highly educated and generally spend about $75 a month on skincare products.

While we aim at providing you all important information that we could obtain, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor this article can be considered as an investment advice.